After a 20-minute presentation about the company, I asked the director if he could tell me in two or three sentences what they do. 'This will give your customers a better understanding of who you are and what you do.'

Everyone in the company got involved in thinking about and rewriting the company's core values around this question.

Listen, Watch, Think, Act. My 'rule book' when I start a job.

MY WORK STRATEGY

'It has all been done before.

Now you do it, but better.'

ME EASING THE MIND OF AN INTERN

"Everything can be faked until you can actually do it. You master that so well and I'll miss it so much!

Dude, accept that there really comes a time when you can no longer slide down a flight of stairs upside down. Until then: go for it!"

FROM A COLLEAGUE AT VPRO

"You think: impossible, but than there's Roddy!"

COLLEAGUE FROM MVRDV