dutch dna:

future proof

tedxamsterdam education

visual identity, art direction, social media, website, offline visuals, sound design, interview, video-editing

In 2009 TED created TEDx. TEDx gives people from all over the world the opportunity to organize their own local TED-like experience and bring people together for ideas worth sharing.
TEDxAmsterdamED was launched in 2012 with a single idea: what if we could create an event to open up education to the outside world and provide inspiration to the inside?

The planet needs more volunteers, so I volunteered for TedxED. I had twice taught a design course to children aged 8-12 for the organisation The Beach, so I guess that was my connection to education.

I stepped in in 2017 when the art direction part was already done. For the socials and on the day itself, there were still a few things that needed to be done in terms of design. If I wanted to do an interview with Milan Meyberg about revolution manager and education at festivals, and if I wanted to do a live report on Twitter on the day itself. Check. I also created intros and outros for all the video statements, including the sound.

For the 2018 edition I did the artwork and design above.

Interview Milan Meyberg

Photography and film: Armando Ello

Thank to some fast tricks from Armando I did the editing