free to explore europe

interrail

visual identity, art direction, design

1959 saw the introduction of the Eurail Pass (hence the company's name), a single ticket for unlimited rail travel in 13 countries. In 1972, the Interrail Pass was launched and European travellers were welcomed into the Eurail family.

The response to the illustrative design method was very successful. It was then decided to use this method for all InterRail expressions for the 'Free To Explore Europe' campaign for one year. Illustrations for station banners, advertisements for various magazines and postcards published in England, France and Italy.